Unseen Billions™

Unseen Billions™

Nike Is Missing $3.75 Billion Every Year. Here Is Where It Went.

By Suz Sheik · Editmybrand · Forensic Brand Strategy

Unseen Billions™'s avatar
Unseen Billions™
May 09, 2026
∙ Paid

Don’t buy Nike stock. It has not changed in nine years and I mean that literally. Nike’s earnings per share in 2016 was $2.16. Nike’s earnings per share in 2025 was $2.16. In between those two identical numbers the company grew its revenue from $32 billion to $46 billion, added billions in digital infrastructure, laid off thousands of employees, replace…

User's avatar

Continue reading this post for free, courtesy of Unseen Billions™.

Or purchase a paid subscription.
© 2026 Unseen Billions™ · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture